Dermatologist and NHS Consultant, DR Sreedhar Krishna gives us the full low-down on why steaming skin is a great skincare practise for not only your skin, but general well-being and mental health.

Stuck for ideas this Mother's Day? We might be in Lockdown but we have come up with 5 fun ways to celebrate your mum or someone who loves you like one- whether they are near or far. From home spa days to practical presents, we have you sorted.

MARCH, 2021 6 Female-Owned Beauty Brands Despite facing their own disparity as only 29% of beauty senior executives, women in beauty are still striving towards a more inclusive and sustainable world. Support this #InternationalWomen'sDay Our industry is big and beautiful but as with most sectors, there is plenty of work to be done in the equality department. This #InternationalWomen’sDay2021, we are reminded of the incredible women that are pioneering for change and quality beauty products in our industry. To celebrate the industry-leading work women are doing in beauty, we have selected a few of our favourite female-led beauty brands and...

Even though restrictions are slowly lifting, masks are sticking around for a while so we spoke to Dr Kay Jegede about how we can look after them and our skin in the long run...

Feb 2021 We always knew that sustainable beauty was the answer to a kinder future for our planet- it turns out you did too! We are so excited and humbled to announce that we are the official winners of ASOS 2020’s New Sustainable Innovator Award with our STYLPRO Reusable Bamboo Makeup Remover Pads. Using self-regenerating bamboo that requires a third of the water needed for cotton growth, our pads are designed with the sustainable future in mind. Bamboo requires none of the pesticides or chemical treatments needed to grow cotton, meaning they are kind to your skin and the environment....

We have come up with some tips and tricks to help you have a very merry, low-waste Christmas.

Let's go Lockdown 2.0. We have compiled a list of Lockdown worthy tasks to help you feel peachy with productivity...

Stuck for what to get your Secret Santa or Christmas stockings? STYLIDEAS have you sorted with 5 perfectly practical stocking fillers.

OCT, 2020 The Ultimate Green Machine: Vegan Beauty A recent report from Pinterest has stated that searches for 'vegan beauty' are up by 281% since 2017. People are looking for ways to make daily consumption kinder to the planet. So why is buying Vegan good for the environment? And what makes a product Vegan? Let’s start where it all vegan… Veganism In 1944, the founders of The Vegan Society (the association that certifies products as Vegan) created the term ‘Vegan’ and what its definition. For a product to be Vegan it must be free of animal ingredients and testing; in...

Happy Halloween from Inventor Tom & Team STYLIDEAS! Let us tell you about the chilling tale of dirty makeup brushes...

OCT, 2020 Sustainable Beauty x STYLPRO Bamboo Range We all feel a bit helpless to what is going on around us, but there are always small changes we can make in our daily lives, to make a bigger change. We all know that global warming is an ever-pressing issue. There is more carbon dioxide in the atmosphere today than at any point in the last 800,000 years. We are seeing more wildfires and floods than ever. Sustainability is something we should all strive to invest in, whether that be ditching plastic bags or single-use coffee cups. Or may we suggest,...

Our latest launch and your perfect beauty secret… the STYLIDEAS Makeup Brush Cleaner and Dryer Exclusive Gift Sets!   Always invented with love and adored by makeup enthusiasts all over the world, the limited-edition STYLPRO Gift Sets are now available in four striking colours – Blush, Pearl, Glitter, Cheetah – to add a pop of sass to your brush cleaning routine!   The STYLPRO makeup brush cleaner & dryer will transform your dirty brushes to clean and dry in less than 30 seconds, that’s quicker than it takes for the kettle to boil.   All you have to do is add...

It’s that time of year, Halloween, time to up our makeup game and get ready to transform ourselves into ghastly ghouls for the petrifying party season.   Once the Halloween haunting is over and it’s time to remove that mask, how do you remove that makeup? Do you reach for a quick and convenient makeup wipe?   Disposable wipes are the fastest growing cause of pollution on beaches.   We've all heard about the dangers of plastics and the damage disposable straws and other throw away items cause our wildlife and environment. That quick and easy makeup wipe is a...

We are delighted to announce the STYLSMILE Lighten Up! Teeth whitening experience has been shortlisted in The Beauty Awards with ASOS in two categories:  New Electrical Product 2019 Face + Body Innovator 2019   STYLSMILE has been voted one of the latest and greatest products on the market.   Voting is now open and we need your help to take an award. Please click this link to cast your vote:    https://www.asos.com/discover/beauty-awards/#/   By voting you will be in for a chance to win a ticket to The Beauty Awards in London on 25 November, with a plus-one. What’s more, you’ll receive...

  The majority of makeup and cosmetic users don’t give much thought to the cleanliness of their makeup brushes in fact, one in five women didn’t even know they had to wash their makeup brushes*.   Professionals recommended brushes are washed at least once a week. Makeup brushes are our everyday tools, not only do they give a smoother and even application, they also keep oils and bacteria from your hands and fingers away from your face and pores.   Touching your face with your fingers can clog your pores but your unwashed makeup brushes could also be a contributing...

  Whether you’re into Valentine’s day or not you can’t argue with the cute Valentine’s day make up looks that pop up this time of year.   Valentine’s Day is the perfect excuse to up your makeup game; buying new palettes, landing that perfect lipstick and experimenting with colours and styles is all part of the fun. Whether you’re preparing for a date with your significant other, your best friend or yourself, a date is still a date and you totally deserve to look and feel your best!   We’ve taken the difficulty out of this one and have rounded...